The Telfar shopper has a handle on the handbag industry . And they just dropped a new custom sized bag "shmedium” worthy of its own theme music. So we made a “shmixtape” that perfectly fits inside the shmedium bag.

Spotify X Shmixtape

Social

Listening parties and DJ sets are so hot right now. So we’re going to host our shmixtape listening party in the birthplace of the brand, new york city. And have Dj/ comedian and Abbott Elementary star Zach Fox on the turn tables.

And yes there will be food courtesy of “Sweet Chick” a soul food chain restaurant owned by rapper NAS who is featured on the Shmixtape.

We got the word out to world but what they don’t know is that we personally invited a few of New York’s finest who are also featured on the Shmixtape.

OOH

Event Recap

At the listening party people will be able to purchase from limited stock Shmedium bags in every color until they sell out.

Earned media

Stunt

During commercial break, Telfar runs an ad that mimics the Grammys while announcing nominees for a new added category “New Musical Product.” Later in the show the commercial will reveal the Shmixtape as the winner.

AD: Griffin Forti

CW: Armmoni Allen-King