JBL

JBL has a few tricks up its sleeve, a new flip speaker and a new brand ambassador, the true unoriginal -Benson Boone.

ACTIVATION

*assets are confidential but available upon request

How does JBL get more eyes on the Flip 7? They get the pop king of flips — Benson Boone, pimp his ride with PartyBoxes and have him hand out custom autographed speakers.

VISUAL DESCRIPTION

SCENE 1:

While fans wait we test their vibes and loyalty by asking them Benson related questions in a game of " Bop or Drop”. A fun this or that posted to JBL audio Tiktok (15.6k views) and instagram reels (18.9k views).

SCENE 2:

Benson Boone drives up to the JBL soho store in a bright red vintage convertible. Fans of all ages surround the area and he gets out of the car to take pictures and distribute custom flip 7 speakers with his signature “BB”. Once he passes out all the speakers he does the thing…you guessed it… an iconic flip!

SOCIAL

Benson mania is still upon on following the annoucement of our partnership and our mutual flip obsession. And the timing couldn’t have been better since his new album was on its way.

We took to instagram stories to be the first to wish Benson a Happy Album release day and invite fans to an “American Heart” listening party hosted at the JBL store in Soho.

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Manifesto

Ads

When it comes to hard labor jobs you want to see the work and skill in real time, so what better way to prove than to show? We added real images to the ads with their signature services; chain-link fence installation and ironwork.

Uplift

Came to life in 2020 at the height of protests and cultural divide in the U.S. Two designers and myself decided to create a positive tool to pour into the black community and its entrepreneurs. A directory for local black businesses in the palm of your hand.

Silver Cindy

“Swank” is the younger eccentric sister brand of small classic jewelry business “Silver Cindy.” I helped concept the name, and branding of the subset including these fun invitations to its intro pop-up. Heavily influenced by “Roaring Twenties” we decided to nod to the style of that era with a modern twist.

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All roses, different roots

A collaboration between myself and a graphic design student for Moore college of Art & Design’s senior showcase. A women focused subscription box of stories encouraging vulnerability and celebration of differences and strengths.