JBL
JBL audio has been around for over 75 years and throughout that time they’ve been providing us with the tools to crank the soundtrack of our lives and our voices to max volume. They are champions of sound and of the uninhibited who inspire it.
How does JBL get more eyes on the Flip 7? They get the pop king of flips — Benson Boone, pimp his ride with PartyBoxes and have him hand out custom autographed speakers.
During the SOHO store activation we were tasked with testing fans on their Boone knowledge with a game of BOP OR DROP.
Benson Mania was still upon us following our Flip 7 collab and the timing was perfect since his album American Heart was released soon after.
So we used the JBL Instagram stories to announce the new album drop and the soho store listening party.
June is Pride month and JBL is no stranger to its celebrations. This year they did a special educational segment on one of the hallmarks of LGBTQ culture - ballroom.
Class was in session via Instagram stories.
While shooting content with ballroom dancer Ivy CoCo we got some bts footage of her iconic moves and learned a few ourselves.