Soup has been pigeonholed to cold weather and sick days . As an OG soup brand Progresso is showing it can and should be eaten for any and every occasion.
Soupy Manifesto
For every plot and twist. There’s Progresso, with the warmth you expect and the hug you’ve been craving. The alley-oop to your date night spread. To nurse you through the heartbreak, the rainy days and the just because.
Your savory savior, for every occasion.
SOCIAL
OOH
Hold up wait a minute, y’all thought we were finished ?
The world's a better place with bread, and even better with soup inside of that bread. So Progresso made a bread bowl.
So you forgot your lunch again? Think liquid IV, but make it soup.
Out of the box ACTIVATION
Progresso hijacks the ice cream truck! Our soup truck will roll around major cities between 5-7pm to the tune of Nelly’s “Hot in Herre”.
Why? The ice cream truck is joy on wheels for all ages. We’re changing the perception of soup. We want soup to give the same joy and anytime-ness of ice cream.
AD’S: Naomi Muuzic, Vanessa Gaddam
CW: Armmoni Allen-King