I’m a pickle enthusiast and so is my Art Director. So we revamped an old project about a fictious pickle brand based in Philly called The Real Dill.
Then we imagined how we’d spread the pickle agenda to the world.
Print/ Flyer
OOH
This is Philadelphia Eagles country. We don’t play about our birds or our pickles. We bleed green and eat it too.
Wild posting
Product
Social
People love to be shown off by brands and brands love organic user generated content. So we’ll tell people to send us a pic with their pickle and we both win.
Pickle cards
We decided to fully lean in to the sommelier role and mockup some pickle palette cards with the elite 3 flavors.
Branded Event
Chickie’s & Pete’s the official Philadelphia Eagles sports bar is set to launch and host a happy “pickle hour.” With pickle-inspired drinks and charcuterie boards, and mini cheesesteaks with Real Dill products.
